Heart of Mervin cares about your privacy and strives to protect your personal information in the best possible way. The purpose of this privacy policy is to describe to you clearly and transparently how we collect, use, display, transfer, and store your information so that you feel confident that your personal information is safe. Heart of Mervin carries out all processing of personal data by the Personal Data Act (1998:204) and Regulation (EU) 2016/679 of the European Parliament and the Council, abbreviated as GDPR (the “General Data Protection Regulation”) and other relevant provisions.
Consent
First and most important, by using our websites or services, you agree to our Privacy Policy.
Personal data that includes data about health constitutes a special category of personal data under the General Data Protection Regulation, which means that you can give your consent for the personal data relating to data about health to be processed by us. You freely give consent when you use any of our services.
When we ask for your personal information for other reasons (such as subscribing to one of our email broadcasts or other email marketing), we will ask for your consent and provide you with the opportunity to withdraw your consent. You can always withdraw your consent at any time by replying “unsubscribe” to any information email.
You can also contact us at any time at heartofmervin@gmail.com or by sending a letter to Heart of Mervin, Söbben 124, 47391 Henån, Sweden.
What personal data do we collect and why?
We only collect personal data that you voluntarily share with us to provide our services or respond to your requests. This may include your name, contact information, and other information you choose to provide to us.
What personal data do we process?
For you, who are an existing or former private customer with us, and consumers who have contacted our customer service, we may process the following personal data:
• Your name
• Your email address
• Your phone number
• Your address
• Your personal identity number
If you have given your consent, we may also process the following data:
• Photo or film of you
• Comments or customer votes that you have left on, for example, our website or in social media, including your full name and title.
• Additional voluntary given information.
What data do we collect in connection with the site?
Our website address is: http://heartofmervin.com.
When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string, to help with spam detection.
An anonymised string created from your email address (also called a hash) may be provided to the site’s plug-in services to see if you are using it.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
If you request a password reset, your IP address will be included in the reset email.
If you leave a comment on our site, the comment and its metadata are retained indefinitely. This allows us to automatically recognise and approve any follow-up comments, rather than holding them in a moderation queue.
For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
How do we use your data?
Your data is only used for the purposes for which it was collected, such as performing our services, communicating with you and fulfilling our commitments to you as a customer.
Who we share your data with
We are proud to emphasise that, unless necessary for the services’ functions or required by law, we do not share your data with any third party. Your privacy is of the utmost importance to us, and we handle your data with absolute confidentiality and discretion.
Data collected when you subscribe to our newsletter
If you choose to subscribe to our newsletter, we will have your email address to send you newsletters. Your email address will not be disclosed to anyone else.
Embedded content from other websites
Our website may contain embedded content from other websites (for example, in the blog), such as embedded videos, images, or links to external websites. Embedded content from other websites behaves in the same way as if you visited those websites directly and can collect information about you, use cookies, or track your interaction with the embedded content. We have no control over these websites or their handling of your data. We recommend that you read the privacy policies of the external websites if you have any questions about their handling of personal data.
How long do we keep your data?
The data is stored for as long as you are a customer or supplier to us. If the collaboration or contact concludes, your data will be retained for one year.
We may have a legal obligation to store specific personal data for longer than above, e.g. through the Accounting Act and the Customs Act. We will then store this data for these purposes for as long as required by applicable law.
Your rights
Subject to applicable laws and regulations, you have the right to request access to, correction of, or deletion of your data and to know how we process or store personal data about you. You also have the right to object to specific uses of your data and to restrict their processing. We fulfil this demand directly, except if we have a legal obligation to process the data, for example, through regulations in the Accounting Act or the Customs Act.
A withdrawal of previously consent does not affect the lawfulness of the processing before the consent was withdrawn.
You can at any time demand to see what information we have, change the information or delete it. To extract the information we have saved, we cannot disclose it simply by email request; instead, you must present identification at the clinic. This is for your safety, ensuring your information does not fall into the wrong hands and that the wrong person does not request it.
If you have an account on this site or have left comments, you can request an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
If you wish to delete the data you have previously provided, please get in touch with us, and your data will be deleted promptly.
Practical on how data management is processed in connection to treatments
When you contact us, book an appointment or visit us for a treatment, you provide information about yourself. Here is a more practical description of how we handle your data.
When booking an appointment with us, a registration takes place in our booking system. The booking is made on site at the clinic, by phone or online by yourself. For the booking, you need your name, email, and phone number. The site uses cookies to handle information.
When you come to us for an examination, treatment, course or coaching, we usually keep a record of your visit, including a memo, journal, or anamnesis.
As non-licensed staff, there is no legal requirement that we keep medical records. However, we usually hold some form of journal, anamnesis or notes of examination/treatment.
The first time a customer visits us for an examination, treatment, workshop or coaching, they are asked to fill in forms that can include contact information, information about how they found us, health questions, well-being questions, and, anamnesis questions. These questions are for being able to create a treatment plan and fullfill provided sercice. All forms are saved in an archive that only the treating therapist has access to.
In our forms, you need to provide address information. This information is used to write invoices, cash invoices or receipts. The data can also be used to send a desired product if necessary.
In our forms, you can state your occupation voluntarily. This is primarily so that we can get an overall picture of you in terms of treatment. For example, if you work as a programmer, it can give us a clue that your working posture may be causing problems with your back.
We ask questions about your health condition. This is to determine whether there is any direct or indirect contraindication for treatment.
We ask questions about well-being. For example, do you have a stomachache? If so, how often and how strongly? This allows us to follow up on whether your problems have decreased at the return visit. Answering these questions is voluntary.
When taking anamnesis, we use it to create a treatment plan.
When you pay, we need your data to issue an invoice, cash invoice, or receipt, and fullfil legal responsibilities.
Changes to the Privacy Policy
We reserve the right to change this Privacy Policy at any time. Any changes will be posted on our website and will take effect immediately upon publication.
Further information
For further information on how we process your data, please see our GDPR page. In addition, you can read more about our use of cookies on our cookie page.
Contact us
If you have any questions regarding our privacy policy, wish to exercise your rights under applicable law, or have any other questions about how we handle your data, please feel free to reach out to us via the contact page.
This Privacy Policy was last updated on November 8, 2025.
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